Loreal is one of my favorite brand for hair and makeup as well. It's just something special in being great and working on what you want. Me as a mom I don't have a lot of time so this works, just that I don't use the permanent hair color. The hair color is great as well it works fast, afordable and leaves your hair feeling soft and shinny. I love it, it's pretty much a Salon and home. And the best part I get to do it when Bella is sleeping, easy peasy. "points on that" Loreal........ give it a try you are going to love it!