I had always wanted to try bright red hair but I didn't have the money to go to the salon and get my hair professionally done so I did some research and found this dye at my local Sallys. My hair was a medium/dark brown and this dye worked wonders without me having to bleach my hair! It was easy to use and turned my hair an awesome bright shade of red. I absolutely loved the color and even recommended this dye to some of my other friends who were doing their own hair at home. I would definitely repurchase this again if I was planning on going red again. I included a photo of a beforw and after on my hair.