Color vibrant, great coverage, nice scent, easy application process, and very minimal damage. Love loreal products as a stylist in training.

This color gives dark hair a nice even bright overall color without having to apply harsh bleach to your hair prior to using. You wont regret if you are looking to go from a dark color to a new WOW color

I recently tried L'Oreal Excellence HiColor Intense Red Hair Color and I couldn't be happier with the results. The color is a beautiful, vibrant shade of red that truly lives up to its "intense" name. The formula was easy to mix and apply, and it didn't leave any harsh smells or irritation on my scalp. What I really appreciated about this hair color was how long-lasting it was. Even after multiple washes, the color remained just as vibrant as when I first applied it. Plus, it didn't damage or dry out my hair like some other hair color products I've tried in the past. Overall, I highly recommend L'Oreal Excellence HiColor Intense Red Hair Color to anyone looking to switch up their hair color and add a bold pop of red to their look. It's a high-quality product that delivers excellent results, and I will definitely be using it again in the future.