First of all, the entire line of L'Oréal Ever products is amazing and so much better for your hair than traditional shampoos. These have no sulfates, parabens, or harsh salts and are 100% vegan. People that haven't tried shampoos like this often think they won't lather well, but that couldn't be further from the truth. This shampoo honestly lathers three times as well as other shampoos that I've used. It has the richest lather ever! This contains coconut oil which moisturizes curls/waves without weighing hair down. The scent is extra fresh and clean and so delicious. If you haven't tried this yet, or one of the other Ever shampoos, I very highly recommend that you do!