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Living Proof Prime Style Extender™
2 varieties available

Living Proof Prime Style Extender™


4.5 out of 5 stars
  • 5 Stars73%
  • 4 Stars19%
  • 3 Stars5%
  • 2 Stars2%
  • 1 Star2%
4.60 / 5 based on 266 Reviews

Product Description

Living Proof Style Lab products combine effortless style with cutting-edge science to make your styling routine faster and easier than ever.

This first-of-its-kind hair primer is powered by Living Proof’s patented Healthy Hair Molecule (OFPMA). It perfects cuticles so weightlessly, it can used alone or layered under other styling products and is ideal for all hair types. Use this lightweight cream to prime hair and extend the life of styles up to two times longer.

Silicone-free, safe and formulated for color and chemically treated hair.

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Top Questions See all 16 Q&A

  • Is this product worth splurging on? 1 Answers
  • Does this product help fine hair hold curls or waves?2 Answers
  • Okay, I've been eyeing this for some time now. Does it really wor...2 Answers
Living Proof Prime Style Extender™
Living Proof Prime Style Extender™
Reviews (266)
Q&A (16)
Media (44)
Buy on Sephora*
  • "I have super frizzy hair, I pair this with the frizz control conditioner and I'm all ready for humid days, keeps frizzy hair under control for days" in 2 reviews
  • "I fit it as a sephora 100 point perk...a little goes a long way so it should last a while" in 2 reviews
  • "I use this and their anti-frizz spray together to blow dry my naturally curly bad frizzy hair in Florida humidity and they work wonders together." in 2 reviews
  • "My hair gets greasy by the days' end, but with the primer, i can go2 to 3 days without washing, it still looks fresh and smells great!!" in 1 review
  • "I have fine, thin hair and I tried this for the first time from a sample I received." in 1 review
Rosalie @.
W Bloomfield, MI
20 reviews
Beauty Junkie Expert Level 1
I have colour treated hair and live in a muggy climate that doesn't always agree with my hair styling choices. Using Prime Style Extender was a total game changer for me. I used it this past weekend while going to a street festival - we're talking dancing in sweaty crowds from the afternoon until dark. My hair looked good all weekend long, and I didn't even have to restyle the second day. I also really loved the feel of the bottle. It was a matte finish that not only felt super luxurious to hold, but also prevented the bottle from slipping out of my hand. 
Grace C.
Hacienda Heights, CA
3 reviews
I have course, color treated, long hair that is prone to frizziness. I've repurchased the Living Proof Prime Style Extender at least 3 times. I can't be with out it now. I usually shower at night and apply the Prime Style Extender to my damp, but almost dry hair and let it air dry. The next morning, I wake up with no frizz and my hair is nice and smooth. Some people dislike the scent, but i like the fresh and light fragrance. I also have oily scalp and my hair can get greasy quickly, but this doesn't weigh my hair down at all. It's a gel- cream formula (more gel than cream, IMO) and it also helps to protect my hair on days that I choose to heat style. It also helps my style stay in place for longer, as well.
Allana T.
Chicago , IL
231 reviews
Beauty Junkie Expert Level 5
I'll be honest, I was skeptical when I first received this. Not having gotten along with some Living Proof products in the past, I didn't have high hopes for this product. However, I was very wrong. I absolutely love using this under my other hair products (such as the Bumble and bumble Invisible oil), when I blow-dry and style my hair. It gives me such a polished looked when I'm done, and truly does help me go days without having to touch up or wash my hair. I'm not crazy about the smell, but it doesn't linger, so it's definitely not a deal breaker for me!
emily b.
New Orleans, LA
38 reviews
No exaggeration, this product has COMPLETELY changed my relationship with my hair. A very pricey stylist who I adored in Manhattan recommended it to me and I have bought it again and again ever since I first tried it (probably on my 5th bottle or so now, not counting the travel size I won't leave home without!). I have very thick, wavy hair that I ALWAYS straighten. It used to have a mind of its own. Not anymore. Now it's ready for the style I prefer it in, and doesn't go frizzy or flippy even in very humid weather. In fact, after repeated use, I find that I can skip using it after a shower or two and my hair STILL remembers what it's supposed to do! This is truly a miracle product. I'm not 100% convinced it speeds drying time as I've been told but I'd use it regardless, because it has given me the hair I've always wanted.
Stephany M.
Durham, NC
28 reviews
Beauty Junkie Expert Level 2
I have purchased this product 4 times at this point. I cannot live without it especially with my curly hair and living in a more humid climate. That being said I love the scent of this one. I have found that when I straighten my hair without this my hair has more frizz and is harder to stay straight. However using the product makes a huge difference. I don't feel like my hair is heavy when I use it and I do have coarse hair but a lot of straightening products make my hair limp, this one does not. I wish the primer did increase shine but I usually just top it off with the nourishing oil or any shine oil I may have.
Patricia F.
Rochester, NY
9 reviews
Beauty Junkie Expert Level 1
This product was truly amazing! I applied to damp hair after washing, then allowed my hair to air-dry. When I curled my hair the next day my hair was so soft and shiny and my curls lasted for days! Like so many other like so many other Living Proof products this one smells fabulous! It did not leave my hair oily or greasy and I was able to go an extra day before washing my hair (4 days instead of 3). I will definitely be purchasing the full size of this one.
Charli G.
71 reviews
Beauty Junkie Expert Level 3
This is fantastic product for helping keep your hair style for the day. It doesn’t make my hair feel like there is a ton of product in it which is something I like, I don’t like my hair to feel stiff or goopy. It doesn’t have much of a scent that I noticed. I would definitely recommend this product. I love Living Proof!
Shakila L.
Smyrna, GA
9 reviews
Now I can’t give this a bad review because it didn’t work on my hair, but that may be do to my texture. It did not help with keeping my hair straight for a long period of time. I am also natural so that may be the reason.
Madison L.
741 reviews
Beauty Junkie Expert Level 5
I am in love with this prime style extender. This product is the first of its kind hair primer. This product perfects cuticles so weightlessly. This product can be used alone or layered under other styling products and is ideal for all hair types!
Ashley S.
New Bedford, MA
11 reviews
Good stuff to prep hair!!! Non-greasy. Smells good! Does not feel heavy on your hair at all.
Kathryn D.
Minneapolis, MN
15 reviews
Will I get the same benefits if use this and just let my hair air dry, or is it mostly for heat styled hair?
Cassidy K.
59 reviews
Have this and I'm unsure of what it's purpose is...
Brittany S.
Arvada, CO
66 reviews
How do you use this product? Does it work well?
Allison H.
2 reviews
Does this product help fine hair hold curls or waves?
Alexis  J.
Traverse City, MI
51 reviews
Beauty Junkie Expert Level 3
Okay, I've been eyeing this for some time now. Does it really work? I have thin hair (but a lot of it) so it can get greasy and flat after a day even with me only washing it 3x a week.

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