I use this right after shampooing & conditioning, on towel-dried, damp hair. I work a pea-sized amount into the roots of my hair & another pea-sized amount out to the ends. (My hair is just below my shoulder blades.) I don't ever want to be without this product! It extends the time between shampoos, decreases my drying time (used to take 15-20 minutes, now about 5), and keeps my hair however I style it until I shampoo again.