I bought this because my infant son was having reactions to almost everything that touched his skin. As it turns out, he had a yeast infection on his skin from the moist wet air in our state. Anyways, I read online that lavender, tea tree and lemon leaf oil were all great in conjunction with his medication. I didn't want to apply those oils directly to his skin so I started looking at body washes and lotions. I wanted the ingredients to be of the best quality and to be as natural as possible, because as previously stated, he was reacting to everything. I found this on Amazon and people were singing it's praise in the review section. I had never heard of this brand before then. I sincerely wish I had found it earlier. The smell is just beautiful, strong, but not overwhelming. The ingredients are all good for you, natural and organic. My son's skin is clear, he didn't react and it relaxes him so much before bedtime. It is my personal miracle wash. The price is great too! The tag isn't going to give you a heart attack AND you can subscribe and save on Amazon.