It really does last a long time! For me, if I apply the gloss enough through out the day, it lasts a full work day (about 10 hours for me). By the end of the day, it's still on, but just doesn't look quite as fresh.
It does smell awful... That's one thing I don't love about it haha. But transfer proof! More so than anything I've used. Sometimes a few little flakes come off, but usually just the gloss transfers, not the actual color. I drink coffee, eat, etc and it doesn't transfer to my mug.
I'm wearing Aussie Rose in my profile pic!