I'm absolutely in love with the Half Magic lip gloss. It's thick but very comfortable. It has long-lasting power. It's so glistening and glamoring in the Sun. It looks like glitter, but it doesn't feel like glitter on my lips. It has perfect pigmentation that shows up and outperforms most lipgloss. The packaging is very cute and convenient to carry in my purse and pocket. I would definitely repurchase!!

The experience of this product reads as very cheap to me. The packaging, although a cute color with a cute applicator, looks very drugstore for the price. The sticker indicating the color can easily be peeled off and it’s clear to me that this brand cuts corners with packaging. I wouldn’t mind the cheap packaging if the product was good for the price, but that isn’t the case. It had a weird, unpleasant musty smell and the oil seperates from the pigment on the lips. It’s just very mediocre and the color I got wasn’t true to the online swatch. Overall, I would pass this product. There are much better ones for this price and even cheaper. Very mediocre.

This lip balm has like a brown tint, if that is what you are looking for then get this one, it has high pigment so you don’t need to apply too much. I would recommend the product