My son has never liked chewable tablets and I've never had any luck giving him any of the "juice form" vitamin supplements, then came along gummy vites! This is my sons favorite form of taking vitamins, and it makes me feel better knowing that he is getting nutrients without a fuss. Its not only healthy and full of vitamins like A, B, C, etc it also has minerals. I like to steer clear of artificial colors/flavors, preservatives and this product is free of that junk. The gummies come in six yummy flavors orange, strawberry, cherry, lemon, white grape and tropical Punch. My one tip would be to pit this somewhere high where your kids cant reach it because this could easily be mistaken for candy.