No chemicals; Cruelty free; Safe, natural hair color; Effective & Economical. 100% pure botanical hair color. No animal testing, no animal ingredients, Complete application kit. 100% natural. No harsh peroxide or ammonia. Fully illustrated instructions. Includes cap & gloves. If your hair is very porous, dry, damaged or overly permed, the only recommended shade for you to use is Neutral from our original Light Mountain Natural Haircolor & Conditioner Line.