I absolutely love this protein powder! I have tried dozens of brands over the past decade or more. This time around I was looking for something more nutritious and simple. This brand stood out to me immediately. Nothing fancy, nothing gimmicky, just factual. Grass fed, simple ingredients, no fillers, and great macros. They are very affordable which is a major plus, usually you would be paying out the wazoo for something “clean and simple.” Levels protein powders are my absolute favorite, I have already purchased at least 7 tubs of it this year. I first tried it as a traditional shake and enjoyed the smooth, non-chalky, tasty flavor. Soon I began trying it in all sorts of recipes. I made protein bars, and baked a lot of different treats with it. My favorite way by far is making a protein cold foam for my coffee every morning. I get 24g of protein for 130 cals right off the bat and it’s delicious! No need for coffee creamer, I don’t even miss it! I recommend this brand to everyone, it’s on a level of its own!