The only emollient that keeps your scent fresh. The laundry becomes very soft. The smell is amazing, I started using it a long time ago, maybe 15 years ago and it hasn't changed at all. The scent lasts for a very long time, it smells fresh and clean. I like the packaging, big and convenient, for long use. The price is really good for a big pack. I recommend it, you won't be disappointed.