Indian Head Country: The Northwoods of Wisconsin have long been known as "Indian Head Country" because it was thought that the St. Croix River, which forms the western boundary between Northern Wisconsin and Minnesota, formed the profile of a Native American. It's for this reason that Jacob Leinenkugel chose the image of a Native American woman to grace the label of his first beer--to pay homage to both the local people and their home. Today we're proud to carry on that tradition of honoring the source of our rich heritage--Chippewa Falls, Wisconsin--and of brewing that would make Jacob proud. The Northwoods: it's an area of wooded hillsides, swift-flowing rivers, prosperous farms, and one very special place--Chippewa Falls, Wisconsin, home of the Jacob Leinenkugel Brewing Company. Since 1867, for six generations, we've been brewing our authentic specialty beers using only the finest ingredients and the same time-honored tradition. The next time you find yourself in our neck of the woods, visit our Leine Lodge and "Join Us Out Here®".