I love Lays, the shape and texture of its chips. But this flavor didn't really excite my tastebuds. It was not even close to tasting like a cheeseburger, much less All-American. I'm not sure what All-American tastes like - is there any other kind of cheeseburger out there than American? Ate it because it's Lays, but too much of a salty flavor. This flavor is a miss for me!