I wouldn't say it shows up white, it has a little bit of a beige tint to it. I don't think it is quite translucent, it does have a lightening effect on your make up, but more of a "glow". It depends on how you use it. If you "bake" with it it definitely has a highlighting/brightening effect. But if you're using it to finish off ur make up and set it, it does exactly that without changing the shade of your make up. I have used it to set my make up with my blush and bronzer in and it finishes the look quite nicely. I highly recommend this product!