A cult-favorite and award-winning, silky powder with a touch of sheer coverage to set makeup for lasting wear. Translucent Loose Setting Powder locks in makeup for long-lasting wear, without adding weight or texture. This bestseller creates a modern, matte finish with a touch of sheer coverage, while it absorbs oil and reduces shine all day. The pros know why it's their favorite: the powder is a little denser than an average powder, providing super smooth, even application and blending. This no-flashback formula means you'll look great in photos, and it creates a soft-focus effect to subtly blur the look of fine lines and imperfections. It will not settle into fine lines or pores and never looks cakey. These truly translucent shades work on all skintones from the fairest to the deepest. The just-released, Translucent Medium Deep shade was designed to be completely translucent on medium-deep to the deepest skintones, ensuring that every skintone gets a perfectly flawless, translucent finish. Renowned Makeup Artist Laura Mercier uses Setting Powder to set foundation and prolong its wear, so she applies it after foundation and concealer, and before applying powder-based color. An added benefit: it helps powder blush or bronzer go on more evenly. Find Your Perfect Powder: While makeup artists and beauty junkies select a powder based on texture, finish, and skin type, others may find it easiest to choose based on skin type alone. This professional-quality powder is noncomedogenic, non-caking, and dermatologist tested.