When i first tried this out I did not have much hope for it as it is a very thin formula and not matte like a classic liquid lipstick. However, they are so pigmented, so creamy and so easy to work with. This particular shade is stunning and it wears for such a long time. I love that it isn't matte because it is so comfortable to wear. I really hope she brings out more shades because i need some more nudes!