KERATIN BOND SYSTEM HEALING: Renews hair for health, shine and longer lasting color. PURIFIES: Gently removes build-up and residue from scalp and hair. RESTORES BALANCE: Self-adjusting formula normalizes oil levels to restore moisture where needed. NON-DRYING: Natural agents protect hair and scalp from becoming over-cleansed. DAILY USE: Gentle and soothing enough to use every day. ANTIOXIDANT-RICH: Helps hair return to its natural, healthy state. RETAINS COLOR: Healing action helps color stay truer longer. REFRESHING: Hair and scalp feel soothed, balanced and fresh.