I love this hair serum! I originally have dark brown hair and have been bleaching it for over a year. I started with colored hair (blue, purple, and pink) and now have platinum hair. So, my hair is very dry and feels dead on the ends. My hair girl started using this on me and I noticed how soft my hair always felt, so I purchased a bottle at the salon.I put this serum on my damp hair after a shower and let it air dry. It makes my hair so soft and silky, like it hasn’t been bleached at all! It has revived my hair and as a plus, it smells amazing! I totally recommend it for anyone who bleaches their hair and needs a revival!