I have course, porous hair with a lot of natural wave. Typically, when I use conditioner, I use a lot. My hair eats it up. So no matter the price, it is costly. Lanza isn't cheap...but I have to say, this is one of the few conditioners where a little goes a long way. Super moisturizing. I noticed a difference in my ends right away. I use far less product than I have with other brands. I love it. Tip? Sometimes I even run in a teensy amount to "leave-in" when I do a top knot or even a scrunchy wave. It defines without weighing hair down. Disclaimer: May be too much for fine hair.