If you can somehow find it on sale, yes. Personally, I would not pay $20 for a brow pencil. I do use this particular one though because it was the only thing I needed at the time when I was trying to get the Lancome bonus bag. It has lasted me quite a while though since I only use it for going out and when I'm going to take pictures that day, so I've had it for over a year now. Once it's done, I'll probably try for a cheaper alternative.