I used to think lancome was a grandma brand. No real quality and a bunch of free gifts to draw the grandmas who want a great deal in. Boy was I wrong! At 25 I finally got the opportunity to try every major high end makeup brand and this is now one of my favorites. Everything they make is high quality. They don't put out a product unless they know it's great. My daily liquid liner is the lancome grandiose liner, I love the sephora exclusive cream highlighter from them, the defincils mascara is one of my dailies and there's so much more I love from this brand. The free gifts are just a bonus. Usually the gifts aren't as good of quality and some things are just misses even though you can tell they tried like the Audacity palettes but all in all this is an amazing brand.