This is to all my girls who have trouble with bumps, razor burns, cuts... THIS PRODUCT IS FOR YOU. I just got this product about a month ago and I am so impressed with the Cremo product. I have had trouble with razor bumps and cuts whenever I shave. When I found this at my local target for $7.99, I had to try it. This is not like any other shaving cream. It is a high concentrate (almost lotion-like) that is activated with warm water. It is not exactly a foam or a soap. To use this product, you need to first wash your legs in warm/ hot water for 30 seconds. Then , using about less than a quarter sized amount I massage it into my legs. A little but goes a long way. The water activates the product. Finally, begin shaving. When the soap/ cream looks like it dried, just activate it with more water. All I do is massage more warm water into my legs. I highly recommend this product! It smells so good! It is cruelty free and uses natural ingredients. I have not had a problem with any irritations while using this product. It gives me such a clost smooth flawless shave with out cutting or irritating my skin!!! After a month of using it, I have barely made a dent in my bottle. I promise I am wearing shorts in the picture. I am just so happy with the results! You have to try this product!