Anti-aging products are not new. Almost every year different cosmetic companies and skin care specialists come up with various formulas supposedly loaded with lots of ingredients touted to vanish dry spots, wrinkles, and sagging skin, all too common in aging people. We humans have been fascinated with youth since time immemorial. Nobody wants to look old. No one looks forward to aging. Hence, the search for the fountain of youth had fascinated people for thousands of years and expeditions have been financed by different individuals in the hopes that they would remain young forever. Hyaluronic acid occurs naturally in humans, and is found in young skin. As we age, our ability to produce HA decreases. Topical applications are used to treat wrinkled skin and may help to reverse the signs of aging. Hyaluronic acid draws moisture from the environment to the skin for a superb moisturizing effect. Today, we have discovered the key to a longer and more youthful look and glow. The fountain of youth with its magical waters may not necessarily be a literal fountain after all and water or particularly the ability of the skin to retain water is an element that plays a major role in giving you a youthful glow. Hyaluronic acid serum bolsters our body's ability to naturally produce hyaluronic acid. Hyaluronic acid is a protein that naturally occurs in our bodies and is used to maintain the balance of oil-water equilibrium of our dermal tissues. In other words it helps retain our skin's moisture and provides it with nourishment while maintaining hydration. It has been found that hyaluronic acid serum is one of the most powerful and hydrating serum available today and since it's not really an acid but a salt with neutral pH that also naturally occurs in the body then it is safe to use on the skin and make it a daily staple in one's skin care regimen.