I am a huge believer in this KT tape even though it took me a while to try it for the first time but once I did - I am a brand advocate. I learned about this brand from my chiropractor who took my lower back from extremely pained and stiff because of a pulled muscle to re-aligned and then taped to get me thru my half-marathon. This tape does not curl or come off when you sweat. It didn't rub against my clothes and curl off or shred the edges. It didn't provide any bulk nor did I feel like I was wearing anything when I did the run. When my knee had some issues a few year's later I went for these pre-cut strips because having the rounded edges helped keep from curling up. I love that there are videos online to help you apply it. I like the beige under skirts at work. More subtle, less people asking "What happened?!"