My mom bought this and we have been drinking it for a few weeks now and I actually like it a lot!!! It's super smooth obviously that's the flavor it is but it has more of a sweet taste than bitter and I would say it's a little strong I put 6 scoops to 12 cups and set the pot on strong and it tastes perfect!!! Like a medium coffee! You actually get more pots out of the bag doing it this way too! This is definitely a coffee I could drink all day everyday!