Although I can't say I've ever actually used it for it's intended purpose to make ACTUAL cheesecake, I buy a tub a week and just eat it straight from the container! It's DELICIOUS! That's probably why I've never actually gotten to use it the correct way! Love this stuff, you can dip graham crackers in it, and it makes for a quick and yummy snack! Philadelphia outdid themselves with this one! It's genius.