First, let me say I love BBQ sauce. I put BBQ sauce on everything. I love trying new ones and going to BBQ festivals just for the sauce. This is a newer craft product, it was on sale for $1 a bottle at Walmart when it came out, so I said ¯\_(ツ)_/¯ (why not). The first thing I tried it with was chicken fingers. After the first dunk I stopped eating it. I thought "maybe it's the chicken finger and sauce combo". Then I tried it with some pulled pork, I said "maybe it's the spices on the pork" . I tried it with a sandwich and I had to force myself to eat it. The best way I can describe the favor? This sauce tastes like baby barf that has been slow cooked for 2-4 days. It's followed by a slight apple/sweet flavor. I got 1/4 the way through the bottle and threw it away. I realized why am I buying a Kraft product anyway?