Kmart.com Adweek Magazine - Kmart.com
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water added and some flavorings added.
- A lot of other diet products with a calorie marker made big. A special Under 100 Calorie chocolate bar is the same bar, but smaller and more expensive per unit.
- Take away Starbucks ( and similar) . When Starbucks first entered the market they were 3 times more expensive and really comfy places, you were buying the table, the sofa, the music and some OK coffee. Now we've gotten used to it and people pay money just for the coffee.