This toothpaste is ok if you have no other toothpaste in the house to use but it is inferior to Tom's of Maine, Arm & Hammer, etc. It tastes ok and seems to clean ok but the problem is that it disappears as soon as water hits it. If you pre-wet your toothbrush and then put it in your mouth it dissolves almost immediately, so you have to use more. I am used to only applying toothpaste to my brush once per toothbrushing session. This disappears so you have to apply more to your brush or else use double or triple the first time. This is not economical at all and takes more time. Will not be buying again!