I was looking for an affordable and natural ingredient body wash and stumbled upon this product on Amazon. I like that the ingredients are primarily plant based and recognizable and that the company stands for sustainable, ethical ideals. I really enjoy the value pump bottle because I anticipate it will last me for months and it is very easy to dispense. The formula is a bit goopy, but it lathers very well, feels moisturizing, and rinses easily. I like the strong and soothing pine scent, but I wished it lingered more after showering. All in all, I really like the ingredients, effectiveness, and affordability of this product! The company makes all different personal care product with neat scents and label designs.