If you haven't tried Kings Hawaiian Rolls then I don't know what kind of bread/roll you're eating. These are absolutely delicious, just by themselves, I could eat the entire bag but my family would be extremely disappointed because they love these as well. They are not only soft, fluffy, and fresh every purchase but they taste unlike any roll. I've been eating these since I was 7, my mom introduced them to me, she would serve them during dinner. Absolutely a must have this Thanksgiving, give them a try, you will not regret it!