My new go toI will admit to being a bit of a coffee snot, I hate cheap or weak coffee. We recently discovered this brand while grocery shopping. It was on sale at the time which made us initially buy it, but it has become the only coffee in our house. Kicking Horse offers a variety of flavours at varying strengths, the dark roasts are my favourite but a few of the mediums are strong enough as well. The flavours are bold and are a perfect addition to our mornings; can't start the day without coffee. I do find that one cup is enough to get me through my mornings. I love that you can buy it in whole bean form and grind just what you need, I feel this promotes the flavour as well as helping it last longer. The price is a little steep considering that the bags aren't very large but they do go on sale pretty regularly at our local supermarket so we just stock up when they do. We especially love that it is a Canadian brand.