Kevin Murphy you are amazing and quite pricey, but amazing! I literally invested in this shampoo because my customized curls stylist only uses this product line on her clients. She has made me a believer first hand. This shampoo smells AMAZING. It has all natural ingredients as well as essential oils that seem to work magic on my scalp. I love the lingering smell once I'm done washing. This shampoo although expensive lasts long because a little goes a longggggg way. It's very concentrated and I have a full head of thick curly hair. I literally use 1.5 pumps and completely clarify my hair. I'm going on my 3rd month with the same bottle.