This shampoo has been life changing. My hair is very thick, coarse, and dry and this shampoo and conditioner has changed the way I (and others) view my hair. Since i started using this people comment about how soft and silky my hair looks. Which NEVER used to happen. When I run out and have to use something else, I'm always surprised by how my hair looks and feels because I'm so used to it being soft, not its normal coarse and dry texture. I love this stuff.