I absolutely love this hair masque! I use it to help with the longevity of my hair color treatments and also to smooth it out because my hair tends to look dry when I use any type of heat on it. This masque works wonderfully! I have red tones in my hair so my hair naturally turns almost every color I have tried to dye my hair to a shade of the actual color with red undertones. This masque actually helps keep the color treatment very close to the actual dyed color instead of it fading right away. It also makes my hair super sleek which is nice because before I started using this I barely ever wore my hair down. I paid around $60 for this product which is a little pricey, but it has been so worth it. I would highly recommend this to anyone that is looking for something to provide longevity to a color treatment or even looking for just a product that will keep the texture of your hair smoother and more sleek.