in love! the consistency is thick enough and not too watery. as a hairstylist the kenra products have been a go too! i like the way it holds in the hair and is very easy to use

Good color pay off! This became my go to brand for fashion colors and love the plum! I got so many compliments when I was raven and had my hair dyed with this!

This Deep Plum is incredible! The color is intense, it leaves hair with a stunning shine, and it looks super healthy. It's very easy to apply and lasts through many washes without losing its vibrancy. 100% recommended!