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Kenra Brightening Treatment

BY KENRA #97 in Leave-In Conditioner

4.4 out of 5 stars
  • 5 Stars66%
  • 4 Stars22%
  • 3 Stars7%
  • 2 Stars3%
  • 1 Star2%
4.47 / 5 based on 374 Reviews


The Kenra Brightening Treatment is formulated for intense toning 1-2 times a week. It instantly tones hair after first use by eliminating brassy tones. It features Advanced Brightening Technology to increase brightness by up to 80%, provides intense moisture for repairing dull, damaged hair and increases manageability by up to 20% after first use.

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Top Questions See all 41 Q&A

  • Does anyone know how this compares to Pravana The Perfect...1 Answers
  • I would love to try this2 Answers
  • It says to apply after shampooing, but I am confused as t...2 Answers
Kenra Brightening Treatment
Kenra Brightening Treatment
Reviews (374)
Q&A (13)
Media (80)
Michelle T.
Dayton, NJ
396 reviews
Beauty Junkie Expert Level 4
I received a sample of this and used it after I bleached and dyed my hair from jet black to a medium ashy brown. On its own it does not have any conditioning effect so I like to mix it in with my conditioner or a hair mask which leaves my hair very soft. It removes a bit of the brassiness but this is definitely a product better suited for blonde hair. 
Bethany J.
Riverview, FL
9 reviews
Beauty Junkie Expert Level 1
This is one of the better brightening treatments because it helped get the brassiness out of my hair but didn't turn it purple, which is what some other purple shampoos have done. For the price, it's a really good product. I've found another product that I like better, but that doesn't take away the five stars from Kenra. I'm a big fan of their products and this one did not disappoint.

I received a free sample from Influenster in exchange for an honest review.
Jamie B.
Dayton, OH
326 reviews
Beauty Junkie Expert Level 3
Since going to a salon and dying my hair blonde from dark brown, the kenra line is our go to. It’s a little pricey but not any different from another brand. It makes my hair super blonde and helps the brassy look decrease
Gigi W.
Marshfield, MA
367 reviews
Beauty Junkie Expert Level 4
Yaaaaas I love, it brightens and tones and kicks the harsh brass out of my foiled hair. It doesn’t dry my hair out totally either. I use this twice a week with following a shampoo and I love having this in my hair routine!
Luz  B.
182 reviews
Beauty Junkie Expert Level 4
I’ve used this, it’s not that efficient as it seems. It’s pricey for no reason, it didn’t work for me but I mean everyone is different. I use shimmer shine purple shampoo and it does me justice. Brightens my blonde.
Ashley P.
Savannah, GA
58 reviews
Beauty Junkie Expert Level 1
Love, Love, Love. I bought this product at ulta after my hairstylist suggested it. I have icy blonde locks and it keeps my them from getting brassy. It’s not too heavy on my fine hair. I would buy again and again.
Bethany S.
Charlottesvle, VA
20 reviews
Beauty Junkie Expert Level 2
It worked for getting rid of brassy tones, but it seemed to weigh my hair down a lot and make it greasy. It worked better for toning than anything I have tried though. Won’t purchase again cause I’m brunette now!
Kelsey F.
52 reviews
Beauty Junkie Expert Level 2
I love this brightening treatment! I am a natural blonde, but I tone my hair to get more of an ashy tone, instead of golden. When my hair starts to look a little brassy, I use this. I only use it once or twice a week, and for 5-10 minutes. If I leave it any longer than that, it starts to leave a light violet/silver color in my hair. I like that, but if you don't, you may not want to leave it in your hair for very long. 
Haley C.
Mt Pleasant, WI
406 reviews
Beauty Junkie Expert Level 4
Love this stuff it makes my skin bright and glowing, it keeps my skin hydrated and it is way better then other brands. It’s very affordable and you can find it everywhere just about! I’d definetely buy again
Ali S.
Columbia, MO
5 reviews
Beauty Junkie Expert Level 2
I definitely noticed a difference in my blonde hair after just once use! The product promised to be quite extreme, so I was cautious to use too much or leave it on my hair too long; I was a little conversative and therefore didn’t notice startling results but my blonde was definitely less brassy. I deducted one star because the purple stayed my tub so that’s something to be mindful of!
Amber P.
175 reviews
I am trying to get back to my light brown hair color with blonde highlights. My hair is currently dark brown with a red tint, my hairstylist told me to use a purple shampoo to help strip the brown since I'm going to blonde. A girl dyed my hair will permanent hair color, and since then my hair has been horrible to take color in. Will this product help strip the brown, because my Paul Mitchell purple shampoo isn't working.
Amanda C.
531 reviews
How long do you leave this in your hair!?!
Madeline M.
292 reviews
Does it turn your hair purple/violet or grey/silver?
Amanda L.
Hanover, PA
810 reviews
Does this really work? I would love to try this but I don't know if it's worth it
Angie S.
Gainesville, GA
20 reviews
It says to apply after shampooing, but I am confused as to if I apply after shampooing but before conditioner, or if i should use this after I shampoo and condition, or are we supposed to skip conditioner completely. I applied this after shampooing but still used conditioner after the treatment and didn't notice a difference in my hair.

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Kenra Brightening Treatment
Kenra Brightening Treatment