Kenra Brightening Treatment


4.4 out of 5 stars
  • 5 Stars65%
  • 4 Stars22%
  • 3 Stars7%
  • 2 Stars3%
  • 1 Star2%


The Kenra Brightening Treatment is formulated for intense toning 1-2 times a week. It instantly tones hair after first use by eliminating brassy tones. It features Advanced Brightening Technology to increase brightness by up to 80%, provides intense moisture for repairing dull, damaged hair and increases manageability by up to 20% after first use.

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Top Questions See all 43 Q&A

Kenra Brightening Treatment
Kenra Brightening Treatment
Reviews (384)
Q&A (14)
Media (81)
Michelle T.
Dayton, NJ
508 reviews
Beauty Junkie Expert Level 4
I received a sample of this and used it after I bleached and dyed my hair from jet black to a medium ashy brown. On its own it does not have any conditioning effect so I like to mix it in with my conditioner or a hair mask which leaves my hair very soft. It removes a bit of the brassiness but this is definitely a product better suited for blonde hair. 
Bethany J.
Riverview, FL
9 reviews
Beauty Junkie Expert Level 1
This is one of the better brightening treatments because it helped get the brassiness out of my hair but didn't turn it purple, which is what some other purple shampoos have done. For the price, it's a really good product. I've found another product that I like better, but that doesn't take away the five stars from Kenra. I'm a big fan of their products and this one did not disappoint.

I received a free sample from Influenster in exchange for an honest review.
Jamie B.
Dayton, OH
326 reviews
Beauty Junkie Expert Level 3
Since going to a salon and dying my hair blonde from dark brown, the kenra line is our go to. It’s a little pricey but not any different from another brand. It makes my hair super blonde and helps the brassy look decrease
Ashley P.
Savannah, GA
67 reviews
Beauty Junkie Expert Level 1
Love, Love, Love. I bought this product at ulta after my hairstylist suggested it. I have icy blonde locks and it keeps my them from getting brassy. It’s not too heavy on my fine hair. I would buy again and again.
Kelsey F.
54 reviews
Beauty Junkie Expert Level 2
I love this brightening treatment! I am a natural blonde, but I tone my hair to get more of an ashy tone, instead of golden. When my hair starts to look a little brassy, I use this. I only use it once or twice a week, and for 5-10 minutes. If I leave it any longer than that, it starts to leave a light violet/silver color in my hair. I like that, but if you don't, you may not want to leave it in your hair for very long. 
Haley C.
Mt Pleasant, WI
433 reviews
Beauty Junkie Expert Level 4
Love this stuff it makes my skin bright and glowing, it keeps my skin hydrated and it is way better then other brands. It’s very affordable and you can find it everywhere just about! I’d definetely buy again
Erika C.
1 review
I love this product!!! It has brightened and left my hair much more vibrant! I have used this product for the last 7 months and I am very satisfied!! I have naturally dry hair due to having hypothyroidism. Please recommend a conditioner to use to keep my hair moisturized. Thanks for this great product!!
Leah S.
Miami, FL
245 reviews
Beauty Junkie Expert Level 4
I love that that leaves my light blonde hair clear and without major yellow tones. Tons my hair easily in the shower and it totally leaves my hands stained purple of it. Consider using gloves while using this product
Hamilton T.
Oakland city, IN
3 reviews
Beauty Junkie Expert Level 2
Worked really well, loved the smell, and left my hair feeling GREAT. I would definitely recommend this to anyone looking for a cool tone healthy blonde. 
Kenra Brightening Treatment
Lacee L.
Gonzales , LA
337 reviews
wow! I'm absolutely in love with the kenra brightening treatment! I think I will be buying the whole line! I regularly use purple shampoo to keep up my color in between salon visits. This one is one of the best at home toning products I've used, and I've tried about 5. I'm so glad that I received this item to review from influenster. It even helps blend any new growth which I absolutely love! I'd give this product 5 out of 5 stars and am excited that I found the perfect purple toning treatment. I definitely recommend this to anyone who uses purple shampoos/treatments. It is available for purchase at Ulta. (yay earn some points! ha)
I can't imagine not having this now that I have had to privilege to review this! The smell is absolutely amazing, it's a tropical coconut smell. I purchased the full sized and I am very satisfied with this purple toner.
Amber P.
175 reviews
I am trying to get back to my light brown hair color with blonde highlights. My hair is currently dark brown with a red tint, my hairstylist told me to use a purple shampoo to help strip the brown since I'm going to blonde. A girl dyed my hair will permanent hair color, and since then my hair has been horrible to take color in. Will this product help strip the brown, because my Paul Mitchell purple shampoo isn't working.
Amanda C.
531 reviews
How long do you leave this in your hair!?!
Madeline M.
332 reviews
Does it turn your hair purple/violet or grey/silver?
Angie S.
Gainesville, GA
20 reviews
It says to apply after shampooing, but I am confused as to if I apply after shampooing but before conditioner, or if i should use this after I shampoo and condition, or are we supposed to skip conditioner completely. I applied this after shampooing but still used conditioner after the treatment and didn't notice a difference in my hair.
Amanda L.
837 reviews
Does this really work? I would love to try this but I don't know if it's worth it

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