Everyone that colors their hair should be using the KELLY VAN GOGH® Color Protecting Caviar Shampoo. Because of our patented ingredients such as collagen building caviar oil, vital amino acids and keratin protein, all essential building blocks of healthy hair, KELLY VAN GOGH® is the. only one that protects hair color against its five worst enemies: styling heat, bad water, UV rays, air pollution & dryness. KELLY VAN GOGH® Color Protecting Caviar Shampoo gently cleanses, removing build-up that can cause hair color to look flat and heavy, while still protecting color’s vitality and enhancing shine. By using KELLY VAN GOGH® Color Protecting Caviar Shampoo.