I've never been a big fan of pop tars as they obviously are not filling enough or substantial enough to serve as breakfast as they are intended. For a snack they are just eh, as they are so fake-y and processed. However as of late I've been loving these ones, just once in awhile. When I've had those nighttime cravings for something sweet, a warmed up poptart has been hitting the spot. The strawberry filling works well heated and the 'frosting' softens up a bit. Satisfies the craving as they are super sweet.