Like macaroni and cheese, tastes like childhood. They're great for on the go, cheap, and will make a meal, but they're extremely sweet. My biggest complaint is Kellogg trying so hard with strange flavors. Sosa pop flavored pop tarts are not a good idea. I am herein Michigan, and Kellogg is obviously huge here. Stay with the classic flavors, please? Don't go the way of Oreo or Peeps. New children are introduced to pop tarts every day, and unless we all stop having children, the sales will like.y continue if you, say, reinvent your image every few years. I lose faith when I see A&W pop tarts.