This is hands down the best pop tart flavor out there. It's original. Simple. You can't go wrong with it. Though the only thing I don't get about pop tarts is WHY DO THEY PUT THEM IN PACKAGES OF TWO, YET THE SERVING SIZE IS ONLY ONE AT A TIME?? NO ONE EATS JUST ONE POP TART!! And if you're going to recommend the serving size being one pop tart... WRAP THEM INDIVIDUALLY! I don't usually buy the name brand Pop-Tarts because for me, they are gone in 4 days, and buying the store brand in bulk is much cheaper.