As you can tell from the picture, THIS HAS BEEN USEDDDD. And it’s because it’s that good. I am in love with this product. It’s so glossy without being sticky and actually plumps my lips. It also stays on for long and feels very nice on the lips. The color is also very nice.

I got the Milani keep it full Maxxx bomb in the shade original, and I actually really love it. The texture is super smooth and comfortable, it doesn’t bubble up or clump together, like some lip products tend to do. It leaves my lips, looking really nourished, glossy, and refreshed without feeling heavy or sticky. The finish is natural, but still gives a nice healthy shine, and while it’s not super pigmented (since it’s the original shade), it enhances your lips in a really pretty way. As far as the plumping effect, I noticed more of a cooling sensation rather than the typical burning or intense tingling that a lot of lip plumper have, which I personally prefer. It feels more refreshing than irritating. Disclaimer: I mainly use this to keep myself from biting my lips, so I can’t speak too much on dramatic before and after plumping results. But overall, it’s a really comfortable, hydrating lip balm that I reach for often!

Looks super cute with the shimmer but will leave your lips feeling kind of odd and tingly. It’s a bit sticky for what I prefer. Didn’t love this as much as I hoped.