I have always been a fan of Kat Von D's products, but I was always an ABH girl when it came to my brows. I got the chance to try this product earlier this year and I forgot just how fast and amazing it was until I found it a couple months ago. At first, I was intimidated by the packaging (since it looks exactly like her Tattoo Liner, but in brown.) Once I tried her Tattoo Brow, I was hooked. The felt tip is fine enough to effectively imitate my brow hairs, but pigmented enough to fill in spots as well. Also, one of my deal-breakers with brow products is it's lasting power. This brow pen lasts through a long Summer day in South Texas (95% humidity included.) I've found myself only reaching for Brow Wiz when I can't find my Tattoo Brow, and that's saying something.