It's a very nice matte look. I think it is worth the price because it's absolutely wonderful. The only con is that it dries out your lips a bit, it didn't really dry mine out but chap stick can be used right after so that's fine. Though it lasts a long time, I did my make up at around 4 and applied this of course it didn't come off the whole night. I love these liquid lipsticks they're my favorite, as well as colour pop and NYX. These are high quality.