Kind of gimmicky, and while I appreciate the extra applicator, I can't imagine it saying hygienic for longer than maybe a week and it's almost impossible to clean. However, the color is gorgeous, especially on fair with cool or warm undertones (I know the pinky purple color is deceptive, but it's true!). My skin has neutral with cool and warm undertones depending on how much time I've spent in the sun, and this has shown up beautifully no matter what. Nonetheless, I recommend using your own applicator because the one provided isn't necessary. Worth the buy!