This is actually a really good coffee. It has a nice nutty aroma to it. The taste is not to strong or weak depending on how much grounds you use. I use a Keurig with refillable cartridges, and this doesn't fall through the screen and clog up the coffee maker. It's really not a bad price, it's one of the less expensive brands of coffee. Alot of coffees nowadays are using bags instead of plastic tubs, which usually roll down, but I pour the grounds in a old plastic coffee can with a snap lid, because I think it stays fresh longer that way.