I use it on a Konjac sponge, which can be purchased from Julep as well. I rub it on the sponge about 5 times so it has a coating & I can see the white cleanser on the entire sponge. Overall, however, it does not take very much to get that coverage & the balm lasts a very long time. I haven't tried it with my hands or by rubbing the stick on my face, though. I would assume that you may use more doing it that way. The sponge allows it to lather and carry the product more easily and efficiently.