The Jose Eber World s Fastest Flat Iron heats to maximum temperature in an incredible 5 seconds, while maintaining its heat throughout the entire styling process no matter how thick or coarse your hair is. Styling is now quicker, more efficient, and healthier for your hair. Because the World s Fastest maintains consistent temperature even as it passes through the thickest hair, it eliminates the need to pass the iron over each section multiple times, meaning hair is exposed to heat for less time. By passing the World s Fastest over the hair only once you eliminate unnecessary damage and breakage, leading to healthier, shiner, and more beautiful hair. Regain desired temperature within 5 seconds.